Wednesday, February 24, 2010

We Are Thoughtful: Tate campaign

On Monday and Tuesday (22 & 23) of this week I went down to London for the 4Designers conference in Leicester Square. Some very interesting thoughts from the designers who spoke, most notably Mark Depsey and Thoughtful.

But above I have posted an image from Thoughtful's portfolio because of it's relevance to my current personal project. They used a QR code as a poster for Tate Liverpool's summer (2009) Colour Chart: Reinventing Colour, 1950 to Today. I was interested to see that one can still incorporate colour into the code and a phone will still recognize it.

Thoughtful's approach to the code is different to mine though. They have used them as posters and have used the aesthetic of the code as a means in itself, more of a design feature as an entity in itself. For my project it is not the aesthetic i am interested in but the it's the potential they have to communicate information.

When someone points their camera-phone at the image they are redirected to images of the artworks in the exhibition. For me this seems like a bit of an afterthought and is almost just there to justify using the code aesthetic.

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