This brief is about finding original ways to communicate written word and embed it within the cityscape/landscape.
As i want to carry a similar theme that will carry on into my personal project, maybe the competition could focus on the physical and my personal project could focus on trying to take the same/similar content into the virtual.
The content could be the derive and people's reactions to there environment. Try and get them to be as personal and truthful as possible. Honesty and not being inhibited to say what people really think is key to this project having meaning.